Written by Richard Pagliaro | @TennisNow | Thursday, January 9, 2025
Photograph credit score: lululemon
A passionate competitor will convey pink vitality to Melbourne this month.
New Yr and new materials for Frances Tiafoe, who signed as a model amassador lululemon.
Pegula: The Swiatek Case Stirs Religion and Frustration
World No. 17 Tiafoe, as soon as the worst Swoosh model, will debut his new lululemon gear on the Australian Open. Tiafoe will probably be carrying a customized Steel Vent Tech Tee and Tempo Breaker Quick in Passionate Pink and a customized Sojourn Windbreaker Jacket, nods to his hometown of Washington DC, Maryland, and Virginia.
Tiafoe joins US Open semifinalists Leyla Fernandez as lululemon’s second distinguished professional tennis ambassador.
The 26-year-old Tiafoe mentioned he aspires to be a vogue agent of change for the model.
“Lululemon is altering the attire sport by combining excessive efficiency with excessive fashion,” mentioned Tiafoe. “I am excited to work with a model that permits me to specific myself and sit up for being part of the inventive course of on and off the court docket.”
As a lululemon ambassador, Tiafoe will work with the model to “inform, take a look at and supply suggestions on new efficiency improvements and product designs,” the model mentioned in a press release.
Tiafoe’s signing and the upcoming spring assortment, which the model calls the “premium product assortment in tennis” are indicators of lululemon’s development within the sport. The model mentioned suggestions from Fernandez and Tiafoe will probably be used to refine future collections.
“We’re thrilled to welcome Frances Tiafoe to the lululemon household,” mentioned Nikki Neuburger, Chief Model and Product Activation Officer. “Our ambassadors play an necessary function in our ecosystem. Not solely do they encourage and affect guests world wide, in addition they immediately inform and elevate our work product with their distinctive insights and experience.
“We sit up for increasing our presence in tennis via our partnership with Frances and persevering with to ship best-in-class attire.”
