Written by Richard Pagliaro | @TennisNow | Tuesday, January 7, 2025
Photograph credit score: Psycho Bunny
The 2024 season was a life altering yr Alexei Popyrin.
Popyrin received his first Masters 1000 event in Montreal, toppling the Grand Slam king Novak Djokovic en path to the spherical of 16 on the US Open and engaged to a long-term girlfriend Amy Pederick.
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How do you prime that massive success?
Popyrin is stuffed with Psycho Bunny.
The 25-year-old Aussie makes historical past as the primary ever tennis model ambassador Psycho Bunny, product with one of the crucial distinctive logos within the recreation.
Popyrin mentioned seeing Psycho Bunny’s profitable partnership with Tennis Canada throughout her run on the Montreal event piqued her curiosity within the model.
“It is inconceivable to flee the Psycho Bunny,” mentioned Popyrin.
“Carrying their high-quality garments on the court docket was an eye-opener, however assembly the workforce sealed the deal for me. Their love and dedication to the game impressed me, and after seeing their tackle the event in Montreal, I knew I needed to associate with them. I am excited and humbled to be the primary ever tennis ambassador for Psycho Bunny, and I am unable to wait to get began.”
The Montreal-based model mentioned the Popyrin package will likely be a one-of-a-kind assortment not is obtainable for public sale, however will function “the inspiration for Psycho Bunny’s Daring Strikes assortment.
“Alexei will likely be on the court docket sporting a custom-designed playset that mixes his distinctive model and athletic wants,” Psycho Bunny mentioned in a press release. “This assortment, which mixes tailor-made, high-tech clothes with Popyrin’s private model and Psycho Bunny’s daring style sense, is a one-of-a-kind design tailor-made particularly for him, showcasing each his aggressive edge and distinctive aptitude.
“Though it was designed completely for Alexei and won’t be obtainable on the market, it would function the inspiration for Psycho Bunny’s Daring Strikes assortment. Alexei can even be featured within the model’s upcoming and seasonal campaigns, that includes Psycho Bunny’s signature mixture of high-performance tennis attire and and items of the off-court way of life.”
World No. 25 Popyrin shared images of his Psycho Bunny follow package on social media throughout his pre-Australian Open follow periods.
